“Internet Marketing: An hour a day” and “Don’t make me think” are 2 books that every website designer and developer should read.
Internet Marketing: An hour a day
If you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.
Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
Breaks down intimidating topics into approachable, hour-a-day tasks
Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey
Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don’t be surprised if it completely changes the way you think about Web design.
I just finished reading Internet Marketing: An hour a day and I have really enjoyed, it explains the basics that every webmaster should know about website design if they want their websites to appear on the search engines.
I also recommend Don’t make me think which I have read a couple of years ago but still have good information about design.